Webinar recording: Measurement for a customer-centric and multichannel world
Do you know how many digital communications actually tarnish health brands? And what tools can avoid that mishap, while making your online assets more memorable? Do you need ideas for embedding multichannel and customer-centricity into your 2018 health research plan?
Follow along with this 45-minute webinar recording as our brand experts outline four steps you can take to adjust measurements in response to a new multichannel world:
- Evaluate digital content – discover why testing before an ad reaches the patient is important.
- Determine the multichannel marketing that builds brand relationships – learn which touchpoints require your focus.
- Become people-centric – see how new techniques for listening and learning about the customer can help you understand implicit associations.
- Inform future strategy – obtain new views on how to leverage A.I. with human analysis.
If you want to create positive experiences that strengthen brand relationships and future-proof your brand, don’t miss this webinar recording.