Three ways to deliver value and ensure innovation success with voice.

Read our white paper "It's time to rethink concept testing".


Successful innovation is the value exchange between brands and people. The ideal concept testing approach measures the extent to which a new concept improves individual consumers’ lives.

In our latest white paper, you will learn:

  • three ways to deliver value and ensure innovation success
  • the five levers that impact trial and adoption
  • how to capture better results more efficiently
  • how to incorporate voice data to produce KPIs that embrace the relevance of the innovation to consumers’ lives

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