Sample report: GfK FutureBuy® 2017 - United States
Today’s shoppers mix and match digital and online resources at will, searching for the best deals – as well as the products they love and trust. Staying on top of this fast-evolving world is crucial for consumer brands of every kind.
GfK’s annual FutureBuy study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, “showrooming,” and “webrooming.”
Now in its seventh year, FutureBuy covers 35 countries and 18 major product categories, from beauty and personal care products to major appliances to financial services. Ideal for sales, category, and brand managers, as well as strategic planners, FutureBuy insights are available in off-the-shelf country reports, custom reports, and through the GfK Connect portal.
Take a look at a sample of findings from this year’s report to discover the most vital shopper trends.
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