October 19, 2018 / 10:00 am – 10:45 am
Do you remember this meeting the other day when your boss asked you why market shares had dropped in the last quarter and you wished you had a fact-based answer - but you didn’t, as you couldn’t go beyond sales data?
Those days are gone with the GfK Consumer Insights Engine, the first analytics solution to connect sales data with market research, behavioural data and advanced analytics in a single integrated platform – giving you on-demand access to actionable insights that drive smarter, faster business decisions.
In this webinar, we discuss and showcase how the GfK Consumer Insights Engine helps you to answer questions like:
- Which touchpoints should you invest in?
- What customer needs drive the start of the purchase cycle?
- Which retailers should a manufacturer partner with and vice versa?
- Who are your lost shoppers and why did they purchase elsewhere?
This webinar is reaching out to anyone tasked with driving growth in fiercely competitive Tech and Durables categories – be it Marketing, Sales, Product, Category, Operations and Pricing Managers or Market Research and Data Intelligence teams.