White paper: Five ways brand teams can align messages and touchpoints for greater commercial effectiveness
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With the focus on customer centricity and the rise of new digital avenues and touchpoints, the commercial model in pharma and biotech is more complex than ever. How do brand teams and sales forces improve commercial effectiveness and maximize message recall and SFE in this evolving multichannel world?
Our white paper, “Five ways brand teams can align messages and touchpoints for greater commercial effectiveness,” presents analytical techniques designed to help you get the greatest impact out of the digital and personal elements of the new commercial model. Our approaches help improve commercial effectiveness and impact by:
- Improving the accuracy of your competitive position with multidimensional share of voice
- Coordinating multiple touchpoints, with the sales rep at the center
- Combining the optimal set of touchpoints to improve the overall customer experience
- Focusing on impactful messages, for greater impact on prescribing behavior
- Concentrating marketing investments on the most effective touchpoints for your critical messages
Download your copy of the white paper today! And discover how you can optimize multiple touchpoints and improve commercial effectiveness.