A GfK “What’s Next 4 Consumers” discussion & learning session
On-demand webinar
The past year has forced consumers to become more agile, more digital, and more frugal – all while dealing with extreme stress. They will bring all of these experiences to their brand relationships of tomorrow, disrupting long-term loyalties and creating new expectations across a host of categories.
Drawing on two brand-new GfK studies – exploring the changing nature of brand engagement and purchase decision making, as well as general pandemic attitudes – this GfK learning session will feature spontaneous, highly informative discussions on essential topics for brands today:
- What is "normal“ now – and how long will it last?
- How can brands create meaning – and value – for today’s consumers?
- How has the nature of brand loyalty changed?
- How should brands balance the risks and rewards of taking political and social stands?
- Are the youngest buyers really as forward-looking as brands think?
Join us for this powerful and practical event!