Insights that matter for your business
Meet the team at your service 


At GfK, we turn market and user experience into smart business decisions. 

Our clients and partners are at the heart of all that we do. Our experts combine passion and creativity with world-class industry and product knowledge. We deliver the relevant insights that empower our clients to make the best decisions that help them.

  • understand, predict, anticipate and meet the needs of their consumers
  • communicate effectively
  • create the right product and services
  • personalize offers to their target customers
  • deliver an excellent customer experience
  • react rapidly to consumer and market changes
  • embrace, harness and capitlize on technology

We are excited to introduce our expanded team of regional experts and share what we can help you with your market insights needs:

Karthik_low res.jpeg Karthik Venkatakrishnan
Regional Commercial Director, ASEAN
Digital Marketing Intelligence, Asia Pacific

Karthik brings over 17 years of digital research experiences having consulted with numerous Fortune Global 500 companies as a researcher, including spending 4 years in Jakarta, Indonesia. Leading the custom research teams across ASEAN, Karthik is passionate about developments in the digital media landscape and sharing his knowledge and expertise to help clients understand and target the connected consumer.

Sagar.png Sagar Tamang 
Technology Industry Leader, Asia Pacific

Sagar joins us from Nielsen, bringing with him over 20 years of experience in the market research industry and more than a decade working in the Middle East, Africa and Asia Pacific region. His expertise includes working with mobile operators, telecom regulatory authorities, device manufacturers and ICT clients. In this role, Sagar will drive best practices across multiple research disciplines and integrating solutions to deliver value for our technology clients.

Sarah.jpg Sarah May 
Shopper Leader, ASEAN

Sarah has over 13 years of research experience from Nielsen where she has worked in a variety of roles including Regional Client Management, Retailer Services (Regional and local roles), Head of In-store Execution, Channel Development and Shopper / Consumer purchase studies.

Ravi.jpg Ravi Arya 
Consumer and Brand Insights Leader, ASEAN

Ravi brings over 12 years of experience in consumer and brand insights for leading FMCG clients in the Asia Pacific region. Formerly an Insight Consultant at 3M Singapore, Ravi also led the P&G Consumer Insights business at Nielsen Singapore. In this role, Ravi will provide brand & customer experience solution expertise for clients.

Rahul.png Rahul Dixit 
Digital Research Lead, Asia Pacific

Rahul has over 11 years of experience in Consumer and Retail research across diverse sectors with companies including Nielsen, Symphony Marketing Solutions and IBM, executing large scale multi-country projects including Brand Tracking, Mystery Shopping, Concept Test, Pricing and Usage & Attitude Research. In this role, Rahul will provide Digital Purchase Journey, Digital Ad Exposure Effects solution expertise for clients.

Ashok.png Ashok Negi 
Market Opportunities and Innovation Lead, ASEAN

Ashok brings with him 11 years of rich experience in Consumer insights across diverse sectors. In his previous role, he was working with Ipsos Singapore, servicing one of the biggest FMCG clients globally for their end to end innovation and forecasting related research in the APAC region.

Mike.jpg Mike Rombaoa 
Head of Project Managmement Hub, ASEAN

Mike has over 15 years of research experience and was instrumental in developing Nielsen's Project Management team. Some of Mike's areas of expertise includes executive training and process management across client service and operations across field research offices.