Insights that matter for your business
Meet the team at your service
At GfK, we turn market and user experience into smart business decisions.
Our clients and partners are at the heart of all that we do. Our experts combine passion and creativity with world-class industry and product knowledge. We deliver the relevant insights that empower our clients to make the best decisions that help them.
- understand, predict, anticipate and meet the needs of their consumers
- communicate effectively
- create the right product and services
- personalize offers to their target customers
- deliver an excellent customer experience
- react rapidly to consumer and market changes
- embrace, harness and capitlize on technology
We are excited to introduce our expanded team of regional experts and share what we can help you with your market insights needs:
Regional Commercial Director, ASEAN
Digital Marketing Intelligence, Asia Pacific
Karthik brings over 17 years of digital research experiences having consulted with numerous Fortune Global 500 companies as a researcher, including spending 4 years in Jakarta, Indonesia. Leading the custom research teams across ASEAN, Karthik is passionate about developments in the digital media landscape and sharing his knowledge and expertise to help clients understand and target the connected consumer.
Technology Industry Leader, Asia Pacific
Sagar joins us from Nielsen, bringing with him over 20 years of experience in the market research industry and more than a decade working in the Middle East, Africa and Asia Pacific region. His expertise includes working with mobile operators, telecom regulatory authorities, device manufacturers and ICT clients. In this role, Sagar will drive best practices across multiple research disciplines and integrating solutions to deliver value for our technology clients.
Shopper Leader, ASEAN
Sarah has over 13 years of research experience from Nielsen where she has worked in a variety of roles including Regional Client Management, Retailer Services (Regional and local roles), Head of In-store Execution, Channel Development and Shopper / Consumer purchase studies.
Consumer and Brand Insights Leader, ASEAN
Ravi brings over 12 years of experience in consumer and brand insights for leading FMCG clients in the Asia Pacific region. Formerly an Insight Consultant at 3M Singapore, Ravi also led the P&G Consumer Insights business at Nielsen Singapore. In this role, Ravi will provide brand & customer experience solution expertise for clients.
Digital Research Lead, Asia Pacific
Rahul has over 11 years of experience in Consumer and Retail research across diverse sectors with companies including Nielsen, Symphony Marketing Solutions and IBM, executing large scale multi-country projects including Brand Tracking, Mystery Shopping, Concept Test, Pricing and Usage & Attitude Research. In this role, Rahul will provide Digital Purchase Journey, Digital Ad Exposure Effects solution expertise for clients.
Market Opportunities and Innovation Lead, ASEAN
Ashok brings with him 11 years of rich experience in Consumer insights across diverse sectors. In his previous role, he was working with Ipsos Singapore, servicing one of the biggest FMCG clients globally for their end to end innovation and forecasting related research in the APAC region.
Head of Project Managmement Hub, ASEAN
Mike has over 15 years of research experience and was instrumental in developing Nielsen's Project Management team. Some of Mike's areas of expertise includes executive training and process management across client service and operations across field research offices.