Free on demand webinar: An understanding of tomorrow's Smart Home consumer...today
As the “Smart Home” becomes reality in their fast-paced, connected lives, consumers expect seamless integration in their lives. Smartphone adoption has made all forms of a Smart Life possible, but what aspects of Smart Living do consumers really value and care to embrace vs what is perceived as fad-ish?
This webinar recording, which originally took place on March 23, looks at what really drives Smart Home and Smart Life adoption, what capabilities do consumers value and which segments of the market will drive faster adoption.
Join GfK's Tom Neri, EVP - Tech, FinTech & Financial Industries, and Kathy Sheehan, EVP, Consumer Life, as they examine the Smart Life not as a revolution, but a selective rapid evolution.