360° Shopper insights:
Fine-tune your pricing strategy
Shoppers are increasingly price sensitive, and with squeezed margins for both retailers and manufacturers, it’s imperative to fine tune your pricing, assortment and promotion strategy.
In this free guide, we reveal how to make smart marketing decisions that will deliver solid ROI:
- understand every moment of your shoppers’ retail journey
- assess the impact of your retail marketing on the bottom line
- keep track of your competitor’s pricing, promotions and product strategies
- adopt a proactive approach to pricing, profit margins and brand positioning
- identify new paths to growth
