360° Shopper insights:
Fill consumers’ shopping baskets and carts

Today’s shoppers are overwhelmed by choice. How can you ensure that you upgrade one-off shoppers to regular or repeat customers?

 
The key lies to understanding the decision-making process, and how to influence it. In this guide to filling the shopping basket, we reveal:

• how to optimize your store to maximize sales per visit
• how to boost shopper visits
• how to upgrade one-off shoppers to regular purchasers
• the importance of organizing your store by need states rather than categories
• the role of convenience and why it should drive your customer’s journey

For more information on how to achieve growth at a shelf, category and store level, download our free guide to filling shoppers’ baskets.