360° Shopper insights:
Fill consumers’ shopping baskets and carts

Today’s shoppers are overwhelmed by choice. How can you ensure that you upgrade one-off shoppers to regular or repeat customers?

The key lies to understanding the decision-making process, and how to influence it. In this guide to filling the shopping basket, we reveal:

  • how to optimize your store to maximize sales per visit
  • how to boost shopper visits
  • how to upgrade one-off shoppers to regular purchasers
  • the importance of organizing your store by need states rather than categories
  • the role of convenience and why it should drive your customer’s journey

For more information on how to achieve growth at a shelf, category and store level, download our free guide to filling shoppers’ baskets.