360° Shopper insights:
Conquer connected shoppers for retail success
The connected shopper is price conscious, savvy, continually connected and highly demanding.
Conquering them is a battle and to do so, you need to be armed with insights into exactly who they are and what they want.
The key to conquering connected shoppers lies in understanding them. In this free guide to the connected shopper, we unveil the five principles to success:
- identifying and anticipating future consumer needs
- converting consumers into browsers
- turning browsers into buyers
- filling buyers’ shopping baskets to maximize sales
- fine-tuning and optimizing your cross-channel pricing, assortment and promotion balance
Ready to conquer the connected shopper? Download our 360° perspective on today’s connected shoppers.